In 2025, I was contracted to produce, write, and direct a national campaign for The Perfect Jean NYC. The spot featured endurance athlete Truett Hanes—who holds the world record for the most pull-ups completed in 24 hours—as he attempted to run the New York City Marathon wearing nothing but a pair of jeans. Filmed across Utah and New York City, the campaign blended documentary-style storytelling with branded entertainment, generating significant attention for the brand, driving sales, and helping raise a substantial charitable donation as part of the campaign's mission-driven initiative.